What are cookies and why do we use them?
A cookie is a file that is downloaded to the user's device when accessing certain web pages to store and retrieve information about the navigation that is made from said equipment.
Cookies allow the web, among other things, to store and retrieve information about the decisions and habits of the user. We use them to customize the experience within our websites, identify and remember the registered user and facilitate navigation.
On the Wikipedia page (http://en.wikipedia.org/wiki/Cookie_(informatics)) it is possible to get more information about what cookies are and how they work.
What kind of cookies do we use?
Cookies, depending on their permanence, can be divided into Session or Permanent Cookies. The first ones expire when the user closes the browser. The second ones expire depending on when the objective for which they serve is fulfilled or when they are manually deleted.
Additionally, depending on their purpose, Cookies can be classified as follows:
Performance Cookies: this type of Cookie remembers your preferences for the tools found in the services, so you do not have to reconfigure the service every time you visit. By way of example, this typology includes:
- Volume settings for video or sound players.
- Video streaming speeds that are compatible with your browser.
Geolocation cookies: these cookies are used to find out what country you are in when you request a web or service. This Cookie is completely anonymous, and is only used to help guide the content to its location.
Registration Cookies: registration Cookies are generated once the User has registered or subsequently opened his session, and are used to identify him in the web and services with the following objectives:
- Keeping the user identified in a service or web so that, if he closes the browser or the computer and at another time re-enters that service or web, it will remain identified, facilitating its navigation without having to re-identify. This functionality can be suppressed if the user clicks on the "Exit" functionality, so this Cookie is deleted and the next time that it enters the web the user will have to log in to be identified.
- Check if the user is authorized to access certain services.
- Additionally, some services may use third party connectors such as Facebook, Twitter, Google, etc. When the user registers with a credentialed service from a social network or third party identification system, he authorizes the user to keep a persistent cookie that remembers his identity and guarantees access to the web until it expires. The user can delete this cookie and revoke the access to the web through social networks or third party identification system updating their preferences in the specific social network.
Analytics Cookies: each time a User visits a Web or Service, a tool from an external provider (Google Analytics, comScore and the like) generates an analytic cookie on the user's device. This cookie that is generated only in the visit, will serve in next visits to anonymously identify the visitor. The main objectives pursued are:
- Allow anonymous identification of browsing users through the "Cookie" (identifies browsers and devices, not people) and therefore the approximate accounting of the number of visitors and their trend over time.
- Identify anonymously the most visited content and therefore more attractive to users.
- Know if the user that is accessing is new or repeats visit.
Important: unless the User chooses to register, the cookie will never be associated with any personal data that may identify you. Such cookies will only be used for statistical purposes that help to optimize the experience of the users in the site.
Advertising Cookies: this type of cookies allow to expand the information of the displayed ads to each anonymous user. Among others, the duration or frequency of display of advertising positions, the interaction with them, or browsing patterns and / or user behaviors are stored as they help shape an advertising interest profile. In this way, they allow to offer advertising related to the interests of the user.
Advertising management tools are used for advertising management(Adservers – https://en.wikipedia.org/wiki/Ad_serving”) of third parties. These third parties can store cookies from users' browsers, as well as access the data stored in them.
The companies that generate these cookies have their own privacy policies.
How to disable cookies in the browser?
Most browsers currently allow the user to configure whether or not they want to accept cookies. These settings are usually found in the 'Options' or 'Preferences' in the menu of your browser.
Estas son las instrucciones para configurar las cookies en los principales navegadores:
- Safari: Preferences -> Security. For more information, you can consult Apple Support or Browser Help.
- Chrome: Settings -> Show Advanced Options -> Privacy -> Content settings. For more information, you can check Google support or browser Help.
- Firefox: Tools -> Options -> History -> Custom Settings. For more information, you can consult Mozilla support or the browser Help.
- Internet Explorer: Settings -> Internet Options -> Privacy -> Settings. For more information, you can consult Microsoft support or browser Help.